A estos Juegos Olímpicos de Tokio les hará falta muchas cosas, el público en los estadios, por ejemplo, quizá algunos atletas, emocionantes ceremonias de premiación, pero no estarán carentes de estilo y glamour.
Proof of this is the participation of recognized fashion houses such as Ralph Lauren and Armani who are wearing the selective of the United States and Italy respectively.
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Yes, according to the Italian National Olympic Committee (CONI) Olympic and Paralympic teams are using the EA7 EMPorio Armani brand specifically created for the medal delivery ceremony on the podium.
Channels and jerse.Inside, polo t -shirts carry in the neck the first words of the anthem of that country, while the entire verse is printed inside jackets and sweatshirts.
The costumes are complemented by bags, backpacks, hats and shoes.I play with graphics that pay a subtle, but clear tribute to Japan.
Giorgio Armani also designed the official uniform that athletes dressed during the Olympic inauguration ceremony.The brand has previously participated with the selective of its country at the Summer Olympic and Paralympic Games in London 2012 and Rio 2016, as well as in the 2014 and Pyeongchang 2018 winter.
Ralph Lauren and the American selective
For its part, from this side of the world, in America, Ralph Lauren was the firm in charge of dressing the athletes of the always abundant American delegation.
And the collection, in addition to glamorous, has a sustainable spirit, since it has been made with local manufacturers materials, from the thread to the dye, which are more environmentally friendly, also.
The Polo Ralph Lauren Team Usa collection, which has been available since June, has the mission, extra, to support American athletes who participate in the Tokyo Olympic and Paralympic Games, who do not receive federal financing.Therefore, the fashion house has decided to allocate the royalties of the sales obtained by this collection.
Hugo Boss and the Mexican Delegation
A very popular case in the last Olympic Games was that of the Mexican delegation, whose athletes were dressed in Hugo Boss and Pineda Covalin brand costumes for the opening gala.
Since the 90s that national athletes did not have a luxury brand behind, after they paraded with costumes made by Tommy Hilfiger in 92.And for the next Olympics it will be the High Life brand the person responsible for the uniform that will present a design inspired by Oaxaca crafts.
Other brands that showed off in previous Olympic Games
Like these two great firms, other fashion brands not so directly related to sport have also filled the Olympic Games with glamor.Such is the case of Lacoste that in the last sports fair of Rio de Janeir.
Stella McCartney in collaboration with Adidas did the same, for the second time, with the British team, developing quite patriotic designs that were modeled by athletes during competitions and in their free time.
Others who looked were the Cuban athletes that carried beautiful red sole shoes designed by Christian Louboutin, one of the most important footwear designers in the industry.
This is how fashion also competes to stand out in the Tokyo Olympic Games, who takes the gold medal in this field?
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Main photo: https: // olympics.com/