(10-7-2020).Le Coq Sportif announced at the beginning of the year the arrival of Lucas Pouille to his family, along with Richard Gasquet, Pauline Parmentier, Ugo Humbert and Chloé Packet, among others.This new association, in line with the brand strategy undertaken in 2014, reaffirms the ambition to strengthen its presence in the high performance tennis sector.
It is with their athletes and connoisseurs of the specificities of their sport that the creative and R&D teams of the brand have worked carefully to design and offer tennis players a collection adapted to their needs on the tracks, and respecting theElegant and refined design, true brand signature.In 2020, Le Coq Sportif will launch a new textile collection with a tricolor design and an unpublished technical shoe.
UNA GAMA INSPIRADA EN LA HISTORIA DEL ADN DE LA MARCA
The design of the Tennis collection is directly inspired by its first logo: sun rays have served as a conductive thread in the creation of this 2020 tennis line (these same rays are also the origin of the brand's fame).Here are available in "Bleu-Blanc-Rouge", in direct reference to the French DNA of Le Coq Sportif.Finally, the dominant white color is part of a search for purity and elegance.
Each garment made for the players is made to measure, confident in the beautiful hands of the seamstresses of Le Coq Sportif, directly from the textile manufacturing site in Romilly-Sur-Seine.It's about designing "performance" products, perfectly adapted to your needs on tennis clues.All players wear woven and dyed garments in France, in Troyes and assembled in Morocco, before being adjusted in the Romilly-Surseine workshops.Each player is in direct contact with the textile teams of Le Coq Sportif to follow the development of their team.
“FUTURO”, UN NUEVO CALZADO INÉDITO DE LE COQ SPORTIF
The launch of a “Performance” shoe is the result of several years of work, marked by the desire to offer a complete look to the tennis players, in every way.While Le Coq Sportif's athletes already used textile performance, footwear there was only one option that would complete his team.Now at the feet of Le Coq Sportif's tennis players, the short -term future should attract club players and fans.
A comfortable, light and effective shoe.At first glance, the shape of the shoe at the top already visually evokes lightness, which is confirmed at the time of taking it.The bar is asymmetric to meet the specificities of the players' lateral movements.In fact, reinforcements have worked on the outside of the feet to resist premature wear of these areas in tennis.In addition, 3 types of foam were integrated in the back of the shoe to guarantee optimal comfort and foot ergonomics.An interior mesh around the tongue makes it possible, thanks to fabric ties, to keep the foot very fastened during the movement.
Finally, the outer rubber sole takes up a pattern inspired by the soles of the Le Coq Sportif files.Reviewed by the design teams, this "Chevron" offers the player an optimized durability of his shoe.
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