La sostenibilidad está a la orden del día en el mundo de la moda y no se trata de una tendencia pasajera que vaya a morir con la llegada de una nueva temporada. Existe un grupo de marcas que pueden presumir orgullosas de ser las pioneras en materias ecológicas con el lanzamiento de colecciones especiales, colaboraciones con ONGs y la búsqueda constante de materias primas más respetuosas y tecnologías más beneficiosas con el planeta.
Fashion is the second most polluting sector, only surpassed by oil, and within the industry it is the Denim universe that is always observed in detail since manufacturing jeans is one of the procedures that most attack the environment most.Jeans production is responsible for 10% of pesticides and 25% of insecticides used in the world and producing jeans require 7.500 liters of water, the equivalent to what you will drink over seven years.
From Vozpópuli we want to support the latest cowboy firms initiatives seeking these worrying data.They are first level brands in which the denim occupies an important place in each of its collections and that invite you to participate in their most ecological projects.Do you go to change?
An eco-friendly collaboration
H&M ha unido fuerzas con la firma de vaqueros Lee para lanzar su colección denim más sostenible en el que se han aplicado los últimos avances en diseño y producción.For the Swedish brand are its first 100% recycled cotton jeans to which vegan labels made with cork and paper have been added. Además, también por primera vez, H&M compartirá los datos del impacto en el agua, el CO2 y la energía utilizada en cada prenda vaquera.
The collection is inspired by Lee's classic tradition, a brand with 130 years of experience that can boast of being the first to use zippers in their jeans.The woman's line is starring wide jeans with a novelty aesthetic in which the classic Rider jacket adopts an oversize pattern that can be combined with other pieces of the collection such as bibs or overflows.
The classic denim jackets and Baggy pants are the main pieces of the men in which 100% recycled cotton and dyes that save water have been indispensable.Children also have their space in this special collaboration with relaxed -style jeans and bibs reminiscent of the 80s and 90s.
A hunter turned into art
Sustainability has always been part of the values of the famous LEVI’s jeans since they created their first jean designed to resist the passage of time, more than 140 years ago.Today they continue to search for new formulas so that their garments continue to have the longest life possible.
Her new initiative joins the creative director Marina Testino with the designer Miguel Becer and the artist Mercedes Bellido, on a project based on the concept of 'Upcycling'.The objective of this project is to attract attention to the use and consumption we make of the garments, showing that the same garment can be used by several people, to give it a different use for which it was initially created and become something new for each one for each of them.
To prove it, a single jacket, made of the 'Water Less' system that saves water, has been the blank canvas that has been running from hand to hand by this team of artists.Marina Testino eliminated the buttons and cut her fists;Miguel Becer made the jacket reversible performing great perforations and Mercedes Bellid.The result is the perfect confirmation of how a garment can be transformed completely to give it a new life.
@HMRCUSTOMERS HI IVE HAD A CALL FROM 0161 676 3657 SAYING THE ARE HMRC.IS this HMRC.I Didnt Think it was so Hung Up.
— jorjajones Mon Jul 26 15:50:55 +0000 2021
Patchwork does not understand fashion
Love The World is the new philosophy with which the unequal brand has started this year and under this motto will collect all the actions related to its social and environmental commitment.Its future objectives are a commitment to a sustainable and respectful fashion production model with people and the planet through ecological materials and responsible processes.In this way, the sustainable fibers will star in 30% of their collection in 2021 and the desire is that this percentage reaches 50% in 2023.
Another of its initiatives is the launch of 100% sustainable collections.What better way to start than a tribute to your own origins?Thus they have launched a capsule inspired by their famous jacket designed in 1984 from vintage jeans.With this original system, and using recycled fibers, life, skirts and pichis are given to life that show that sustainability is timeless and creates a unique style.
The fun proposal of Love The World will be updated with equally sustainable monthly collections so we will have to be very attentive to what the firm has prepared us.
A spectacular water saving
From Uniqlo they have put the objective of creating jeans that protect the future of our planet.To achieve this, they do not stop innovating with avant -garde technology with which they have drastically reduced water consumption in their production and new more sustainable clothing systems.
Another system to get the worn effect is sandpaper.The workers usually rub the jeans by hand until the perfect result is obtained but it is a long and hard work and uniqlo has replaced it with a comfortable laser system.They have also introduced the use of ozone washing machines, which require very little water and use nanoburbujas in their place.
These advanced technologies have reduced the amount of water needed by up to 99%.Now a cup of water is enough to finish a pair of jeans with the same aesthetics and the same quality.
The tireless search for new solutions
The Ecological Fashion Collection Smart Guess continues to grow every season and is manufactured using environment -respecting processes.This collection has all kinds of women, men and children and is created with the latest ecological materials, from recycled and organic cotton to natural hemp and recycled bottles.
For this season Guess presents Reborn Denim, a collection that is made with second -hand cowboy fabric, meticulously selected and carefully processed, eliminating the waste and resulting in an ultra soft cowboy fabric.
We can also find garments made of natural hemp fiber, a light and resistant material that is produced using zero chemicals and that needs 70% less water compared to cotton.
Other of its solutions is the Eco Feather Weight, a super light cowboy fabric made with cotton and recycled polyester fiber and that is breathable, strong and flexible.Finally, the pieces of 'Italian Wash' stand out, which are elaborated locally taking advantage of the experience of the Italian laundry teachers.
Jeans that were plastic bottles
The Esprit firm seeks to improve its denim collection with the main objective of sustainability.To this end, its production is based on using more organic cotton and recycled fibers and consuming less water, energy and chemicals during the manufacturing process.
They have implanted the Cradle to Cradle Certified gold certificate, which certifies that they work with materials that are respectful of health, the environment and guarantees good social conditions for all the people involved in manufacturing.Your goal for this year is that 50% of your jeans receive this seal.
Another of his actions is the spreding spindle, a fiber made from bottles and other remains of plastic collected to prevent them from reaching landfills or river routes.To produce the fiber, the bottles are cleaned, cut into pieces, melt and become small plastic sheets.These sheets are transformed into a thread that is then used to make clothes.This process also releases less greenhouse gases than the production of a virgin or non -recycled fiber and also saves water and energy.
The solidarity distribution of water
The Spanish firm Polo Club calls for reflection on the utility we give to clothes and shows that if a garment is of quality can fight the passage of time and the future of fashions.With this spirit, the ilicitana company proposes timeless parts made of quality materials that guarantee a long product life cycle.
In addition, Polo Club has sealed a collaboration agreement with the social company Auara.During the sales campaign, the company will accompany each order made on its website with a bottle of recycled material.There does not stay the project because at the same time four liters of drinking water will be sent to developing countries.With this initiative the brand pretend to take 10.000 liters of drinking water, reuse 5000 bottles and save 300kg of CO2 footprint.
More recycling and less water
From Tommy Hilfiger continues with its ambitious sustainability objectives and have used new more sustainable procedures and tissues.An example is its 100% recycled denim that is made from an innovative technique that mixes the cotton of sheets and other remains of recycled cotton to give life to a much more sustainable new fabric.
Water use has also been reduced considerably, allowing savings of up to 50 liters per garment that produce.
Wear The Change
El compromiso de C&A con la sostenibilidad es tan grande que la frase "Wear The Change" que usaban para referirse a las iniciativas ecológicas llevadas a cabo por la empresa ha sido ascendido a eslogan de la marca.The objective of this approach is to develop better products for its customers and have a positive impact on the lives of its workers in the different countries in which it operates.
Among its initiatives is the search for new manufacturing processes that reduce the negative impact on both its production and its supply chain.The result of "Wear The Change" is a quality offer that guarantees inclusiveness, a great value for money, modern designs and, above all, an acceleration of its commitment to sustainability.
The studies show the fact that each person has about seven jeans in their closet.Do we need so many?You may be encouraged to create new exclusive designs and give a second life to those you no longer use.
