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EL NUEVO DIARIO, NEW YORK.- The lingerie firm Victoria's Secret announced this Monday that it will once again hold its famous parades, although it stressed that it will be a different show from the one it did until two years ago, which has been heavily criticized in recent years. for the extremely thin and hypersexualized image of the woman it promoted.
"Our intention is to return to the business of fashion shows in a culturally relevant way," the company's executive director, Martin Waters, explained in a conference call with investors, noting that the event "will be redefined."
In 2019, Victoria's Secret canceled its popular parade in which well-known models such as Adriana Lima or Lily Aldridge, nicknamed "angels", walked the runway dressed in large wings and lingerie sets that left little to the imagination.
After 24 years of the event, it was decided not to celebrate it again after receiving a wave of criticism after the company refused to include plus-size models or transgender mannequins.
Waters did not detail when the shows would begin again, but his comments come as it comes to revamping the company's image ahead of L's launch of a new plus-size lingerie company next month. Brands, the parent company of Victoria's Secret.
In addition, as part of the new Victoria's Secret, the company announced the elimination of the "angels" and the launch of a campaign in which it would have important female figures from the world of sports, business or art, such as the soccer player Megan Rapinoe, 17-year-old skier Eileen Gu, and investor and actress Priyanka Chopra Jonas.
The company also unveiled a new marketing video on Monday, featuring images of plus-size women and women of color, and a change to its tagline, which reads "You are welcome here."
It will also offer maternity underwear for the first time, as well as figure-shaping garments.
