The Catalan multinational Mango has launched a commercial alliance with the Calzedonia Group to sell products from one of its firms: Intimissimi. From now on, the clothing company has more than 4,000 references from the Italian brand's underwear, lingerie and homewear collections in its e-commerce.
Thus, clients will be able to purchase these products through the online channel –web page and application–. For now, this alliance is only effective in Spain, France and the Netherlands, although Mango plans to extend it to the digital channel of other of its main markets in Europe.
Advance in e-commerce
According to the firm in a statement, the main objective of this alliance is to add value to customers through the expansion of the commercial offer in product categories that may be complementary to those already offered by Mango, but with brands that fit to your positioning. "It is an important step for us, since it has allowed us to provide Marketplace capabilities to our digital channel," says the director of Online and Customer of the multinational, Elena Carasso.
Mango closed 2020 with an online turnover of 766 million euros, 36% higher than in the previous year, while the first half of this year closed with an increase of 37% compared to the same period of the year of the pandemic and 85% above that of 2019. For this reason, it is increasingly committed to this channel and maintains the objective of ending the year with a turnover of one billion euros from its e-commerce.
