Primark stores will soon receive a new item on their shelves that promises. It seems that the fashion of menstrual underwear has knocked on their door and the response has been quick: they launch their own reusable menstrual panties.
Having overcome the barrier that talking about the rule is no longer a taboo, the issue now is to look for solutions and alternatives that are as sustainable as possible. Gone are the days when tampons and pads were the only solutions. Now, in addition to menstrual cups, which are already revolutionizing the market as an eco alternative that is gaining more and more followers, there are reusable panties or menstrual panties.
And they are not the first to launch them. They already have them in firms such as Etam, although those of the DIM brand, La Casa del Bambú or Cocoro Intim are also famous, without going into all the alternatives that you can find on Amazon.
Well, Primark takes a step forward in menstrual underwear by launching its own range, in an -obviously- low cost version.
Without a doubt, menstrual panties are one of the most accessible and comfortable sustainable alternatives to accompany during the cycle. Primark's new line of underwear absorbs menstrual flow during your period, without leaks or odours, and without the need to wear anything else. And of course, they are washable and reusable.
They have tried to adapt to all types of shapes, so in the collection you will find mini, midi and hipster briefs. In addition, they will also be available for two different flows: scarce-moderate and medium-abundant. And finally, in 3 colors: black, pink or beige.
Its price: between €7 and €19.
“At Primark we believe that intimate health products should be accessible to everyone who needs them. That is why we are delighted to be the first to offer this sustainable alternative at an affordable price”, says Paula Dumont, Product Manager at Primark.
The collection is made up of 17 pieces and is now available in store.