What does this mean, have we already forgotten the buy less but buy better? Absolutely. The increase in figures in the world of luxury –mainly promoted by China– corroborates this maxim. That is, the consumption of pieces has been reduced in favor of investing in others that are more expensive but more timeless and durable over time – that is why many luxury firms have opted to reissue their classics, to make money. It is what has been baptized as Revenge Shopping or purchase for revenge. The desire to leave and see and be seen returns, even if it is on a walk on the way to the bathroom of the restaurant, as the designer Michael Kors declared.
The idea of revenge buying is to seek justice for the year that the pandemic stole from us, the same pandemic that accelerated the assumption of social responsibility values that we now apply when executing the purchase.
How are we going to shop in the roaring 20s of the 21st century? Consciously and according to social values. How many? Less but better. Why? Because we want to leave home and show the best version of ourselves again, inside and out.
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