The tennis player Naomi Osaka joins the team in charge of transforming Victoria's Secret

After the cancellation of the huge fashion and celebrities show that was the annual Victoria's Secret parade, the company focused on finding a strategy to redefine its brand image and make it more inclusive and diverse.The beginning of this radical transformation was announced in June 2021.Martin Waters amounted to the company's CEO position in November last year, who surrounded himself with three women in essential positions for the company.Behringer Behringer became a sales vice president, Janie Schaffer became a lingerie chief designer and Laura Miller was appointed director of the Human Resources area.Half a year later, the creation of vs Collective was announced, a committee with the arduous task of changing the image that the firm had cultivated since in 1995 it celebrated its first televised parade.

Actress Priyanka Chopra, footballer Megan Rapinoe, model Valentina Sampaio, journalist Amanda de Cadenet, the top akech, Paloma Elsessser and the skier Eileen Gu were the first names that were announced as part of this team between her tasksDefine what the woman seeks in a lingerie firm such as Victoria's Secret, instead of giving men entertainment, as Waters acknowledged after the announcement of the VS Collective Foundation.After the first names it was confirmed that Hailey Bieber would also work for the firm and now it has been known that Naomi Osaka is the last signing for this company.

The tennis player, number one of the World Women's Tennis Classification in 2019, wanted to announce the news from her own Instagram account.“Happy to be able to share that I join the vs collective by Victoria's Secret.Excited and proud to join an incredible group of women.I would never have imagined as a child that this would be possible and I am happy that we can say that there is greater representation in the world now, ”wrote the athlete next to an image of her face.

Natural de Osaka, the 24 -year -old tennis player is from Hawaiian father and Japanese mother.Although he has lived since he was three years in the United States, he is one of the great sport figures in his native country.He was in charge of lighting the pebetero at the opening ceremony of the recent Tokyo 2021 Olympic Games.For Jannie Schafer, the athlete's choice was a "natural choice".The first appearance of Naomi Osaka as a member of VS Collective will take place in the podcast that the working group periodically records and that Cadeto de Cadenet leads.

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