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The story of Victoria's Secret that led its founder to suicide

The story of Victoria's Secret that led its founder to suicide

Victoria's Secret emerged in the late seventies in San Francisco due to the shyness of Roy Raymond , its founder, since he felt enormous embarrassment when he needed to buy lingerie for his partner in traditional shopping malls, so he felt the need to create a space where he felt comfortable.

Driven by that idea and with a loan of 40,000 dollars and another 40,000 from family and friends , Roy opened the first lingerie store in a shopping center near the university of Santanfod, where he was a student, in 1977 , with a differentiator compared to department stores where customers were under the gaze of salespeople. He shaped his stores as an exclusive space with a friendly atmosphere for men looking to purchase lingerie .

Five years later, the young Victorian -style company already had six stores and billed about 6 million dollars a year, according to the Reason Why portal. For Raymond success had come; However, he surprisingly decided to sell Victoria's Secret to the clothing company The Limited for 4 million dollars, perhaps thinking that he was doing the business of his life.

We recommend you: Annual Victoria's Secret Fashion Show is officially canceled

La historia de Victoria's Secret que llevó al suicidio a su fundador

From that moment, Victoria's Secret grew like foam in the United States , thanks to a successful strategy of hiring Top Models for its ads and parades, an aspect for which it is known worldwide today.

Eleven years after selling his company , Roy Raymond , upon seeing the level of success achieved by the lingerie brand he founded, added to the fact that he was in financial and family ruin, committed suicide by throwing himself off the Golden Gate Bridge in San Francisco in 1993.

Golden Gate Bridge in San Francisco Bay, United States

The brand recently officially canceled the Victoria's Secret Fashion Show , an event that had been one of the most important in the fashion industry since 1995, after L Brands, current owner of the brand, reported a loss of 252 million dollars in the third quarter of 2019.

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