Jean Baudrillard (Reims, 1929 – Paris, 2007) French essayist and sociologist. He studied philology at the Sorbonne and was a professor at the Faculty of Letters and Human Sciences in Paris-Nanterre. Baudrillard analyzed modern consumer societies, focusing on the media as creators of simulations (manipulation of information, oscillating numbers) and virtual culture as the realization of a hyperreal world in which subjects become objects. Due to his subjective and deliberately controversial points of view, he was considered a champion of the idea of so-called postmodernism.
By Betina Keizman
Mexico City, September 8 (However).-
The insatiable
A very poor man met an old friend who worked miracles. The first complained bitterly about his poverty and the other, to help him, touched a brick with his finger that turned into gold and offered it to him. The poor man said that this was too little. Then his friend touched a stone statue that also turned to gold and gave it to him. The poor man said again that it was very little. His friend asked him: "Tell me then, what do you want?" The poor man replied: "I want your finger"
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