In the last quarter of the year, Córdoba will add two fashion stores that will rank between the largest scale in the square: it is the two branches with which the Brazilian chain Renner will arrive in the country.
Located in Paseo del Jockey and Patio Olmos, the premises will average the two thousand square meters and offer clothing, accessories and shoes for women, men, babies and children of the 20 own brands developed by Renner.
The company is a true giant: it controls four fashion and decoration chains that total 576 stores, of which 361 are Renner.
Next to the clothing, it will sell cosmetics of European high -end brands and mass and accessible labels, such as Maybelline and other Brazilian names.
The voice, along with other Argentine media, was invited to Porto Alegre, a city where Renner's headquarters is located, to travel one of its stores (photo above) to anticipate the proposal that will bring to Córdoba.
30,000 products
Each store exhibits a total stock of between 25 thousand and 30 thousand items, which broken in part every week with news.Integral fashion collections are between nine and 10 per year;And there are two strong liquidations: post summer and winter season.
The Renner accessories offer is wide: it includes bijouterie, wallets, bags, glasses, watches and shoes.
Brasileños y cordobeses
The Renner design team is made up of 400 people, who work at its headquarters in Porto Alegre (photo below).They are responsible for the design of all brands and create collections from a strategic input: the reports of the company's trend tracking equipment.
Integrated by majority of young people, it is responsible for tracking global trends of cultural, consumption and fashion.
That results in collections with a global look, seductive for a Brazilian consumer but also from another idiosyncrasy.
To enhance such scope, the design team "customizes" part of the proposals based on climates and tastes in different areas of Brazil;and will do the same for Argentina.Here, they have studied that the consumer style coincides largely with that of the South Brazilian: looks for more stripped garments, with less intense prints, more sober of color and greater presence of basic than the Brazilian of the Northeast.
20 marcas, todos los gustos
The Catalog of 20 Renner brands includes eight considered the "nucleus": the different "lifestyles" proposed by the company go down to the different consumer profiles.By case, Ivory proposes casual fashion for men and women, to Collection more sophisticated female garments, Blue Steel and Ripping Sports and young pieces.
There is a brand of swimsuits and female beach accessories (Bossa NONOSA) and several more alternatives for women, men and children.
All of them will be in Córdoba stores.
Precios “competitivos”
En Brasil, Renner apunta a sectores medios y medios-altos, con productos de calidad a “precios competitivos”.En ese mercado, su combo de calidad-precio se ubica en una zona intermedia entre la de la española Zara y marcas masivas “populares”: C&A y Riachuelo son las mayores.
The plan is to get here with a similar offer, says the company's CEO.In the Porto Alegre store visited by La Voz, Women's jeans were offered from 850 to 1500 pesos or Jean Camperas to 1,350 pesos;Male early dressing at 1,350 pesos (there were also reduced them) and thick cotton children's pants (joggings) to 550 pesos;Just to cite some examples.All of them to change from 08/22/2019.
