- Informalia
Among the trends that have emerged as a result of the coronavirus pandemic, and its resulting confinements and restrictions, the sale of clothing by some supermarkets. And we are not talking about socks or underwear, which could be seen more often in some sections of these shops, but about complete clothing collections that have nothing to envy to those of fashion stores.
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Carrefour is one of the chains that has implemented this business the most thanks to influencers such as Rocío Osorno or Mery Teruel, who have been part of the creative process of some collections of the supermarket chain and have advertised them on their social networks with great success. Specifically, the latest line launched by the brand is A summer with TEX, a collection that includes more than 1,400 items, such as 100% linen or cotton T-shirts, underwear and swimwear, denim jackets, jeans, espadrilles and sandals.
In the race to position itself in this new segment, Lidl has also done the same with some of its latest launches. The German chain, which also has ambassadors such as actress Natalia Sánchez, has surprised with a line of swimsuits inspired by Grace Kelly that are feeling a complete success in sales, and it is not surprising, because they are also of their beautiful designs, they only cost 7.99 euros.
The three models perfectly symbolize the elegance, simplicity and sensuality that the Princess of Monaco used to exude, both for their shape and colours, and they fit perfectly to the body thanks to their material elastane.
One of them is blue, with thin straps crossed at the back, a V-neckline with a bow detail in the center. Another of the models is turquoise, b> with a completely smooth body, devoid of details -as the American actress used to wear- and tied around her neck with wider straps. The third in contention is pink, with straight straps and a 'lace up' neckline, with an elastic band under the bust for a secure hold.
The three models are available on their online website from size 38 to 44, except the pink swimsuit that is up to 46.