The Victoria's Secret lingerie firm announced Monday, July 19, 2021 that it will celebrate its famous parades, although it stressed that it will be a different show than that until two years ago, which has been strongly criticized in recent years by the imageof extreme thinness and hypersexualized of the woman who promoted.
"Our intention is to return to the fashion parades business in a culturally relevant way," the company's executive director, Martin Waters, who pointed out that "the event will redefine" the event explained in a teleconference with investors.
In 2019, Victorias Secret canceled his popular parade in which known models such as Adriana Lima or Lily Aldridge, nicknamed "Ángeles", walked along the catwalk dressed in large wings and lingerie sets that left little to the imagination.
After 24 years of the event, it was decided not to celebrate it again after receiving a wave of criticism after the company refused to include large -sized models or transgender mannequins.Waters did not detail when the parades would begin to be held again, but their comments occur when it comes to renewing the image of the company for the launch, next month, a new large -sized lingerie company by LBrands, the Matrix of Victorias Secret.
In addition, as part of the new Victorias Secret, the company announced the elimination of the "angels" and the launch of a campaign in which it would have important female figures in the world of sports, business or art, such as the soccer player MeganRapinoe, the 17 -year -old skter Eileen Gu, and the inverter and actress Priyanka Chopra Jonas.
The company also presented a new marketing video on Monday, in which images of large and colorful women appeared, and a change in its slogan, which reads you are welcome here (you are welcome here).
It will also offer maternity underwear for the first time, in addition to garments to mold the figure.
