Women behind the wheel still have no place in advertising, unless they play the role of wives, house and mothers.If it is about representing an amateur person of the cars, with passion for adrenaline and with a favorable economic condition to access a new lifestyle, they are not the ones indicated.
In automotive brands ads, men are those who transmit stability, independence and power.Women only watch over the welfare, comfort and safety of their family.While they are doing.
When putting the phrase ‘Women and cars’ on Google, the first thing that comes out are images of them in underwear, swimsuit or short shorts posing provocatively on the side or on top of a vehicle.While when looking for ‘men and cars’, the perspective changes completely.They, in a suit and with dark glasses, perspir.
